![]() It has a similar objective to content marketing headlines - grab the audience’s attention while describing the subject matter - but requires a straightforward approach. Those last two words encourage further questions that the reader will want the author to answer.Ī news headline introduces a news article to a reader. The extra phrase “It depends…” in this example headline offers some additional context that entices the reader to find out why the answer can depend. Generally, if you’re asking whether you should utilize a question headline, you’ll need more than a “yes” or “no”. In possibly the most self-aware example on this list, NPR poses the question, Should you write a question headline? It depends… After all, if your audience feels like they can answer the question without reading your article, why would they need to read it? As Copyblogger explains, you can ask “Are Your Weeds Out of Control?” - a yes/no question - or “What’s the Secret to Keeping Your Weeds at Bay (Year After Year)?”, which provides a selling point with an open-ended question. They sometimes overlap with “how-to” and “why” headlines, and they follow a similar principle: make sure to answer the question you bring up through your title.Ĭopyblogger points out that you should strive to write question headlines that you can’t answer with a simple “yes” or “no”. Meanwhile, the “5 tips (and examples)” after the colon sets the expectation that the article will have five pieces of advice and examples that illustrate them.Īs the name implies, question headlines pose a question to the reader. The “how-to” half of the title before the colon uses adjectives, like “great” and “engaged”, to maintain a positive tone. When you read this headline, you know that you’ll get five tips from the text with accompanying examples. Check out one of NPR’s training articles headlines: You can add details to your “how-to” headline to give your audience clear expectations about your piece. For example, if you use the headline “How to Build a Boat”, you should include at least a basic overview of how to construct a boat. Of course, when you use a “how-to” headline, you’ll want to use it to title a piece that follows through with your promise. You’ll see this type of headline leading instructional writing. With this headline format, you can summarize exactly what your article will teach someone. These headlines include the phrase “how-to” and label a piece that explains, well, how to do something.
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